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Farmbox helps farmers track operations, monitor crops, and reduce pesticide use. The platform covers over 4 million hectares of Brazilian farmland.

Role: Product Designer (first design hire, built the team)
Platforms: iOS, Android, Web
Scope: Research, UX, UI, design system

Track everything. Simply.

Farms run dozens of operations daily. Spraying, scouting, harvesting, all happening across hundreds of fields. Tracking this data is how farmers make better decisions next season.

Consider B2B Engagement.

When logging data also helps you do your job by showing relevant insights and surfacing warnings, people actually use the app. We designed for engagement, not just compliance.

Warnings that get read.

Farmbox shows alerts when something needs attention. Too many warnings cause blindness. We designed a hierarchy: critical alerts interrupt, minor ones inform, informational ones wait until you ask.

Farms & Maps

The map is the interface. Every finding, photo, and data point has a location. We made geography the primary navigation.

Maps surface patterns invisible from the ground.

Pest spread, irrigation coverage, yield variation across fields.

Environmental impact.

Farmbox is independent from pesticide companies. Our job is to help farmers spray less, not more.

The rasterbox engine generates custom heatmaps showing exactly where treatment is needed. Farmers target problem areas instead of blanket-spraying entire fields.

Every avoided application matters.

rasterbox is a custom heatmap engine built to reduce pesticide usage

Data dashboards on production.

Combination of Google Maps, HighCharts → and custom visualizations.

Silhouettes teaching.

Different dashboards share the same charts, but you you’ll never need to read a label to remember what it is.

Everything happens somewhere.

Every finding, every picture has a location. We've made it possible for you to see it.

What you share is meaningful.

Farmbox is built for sharing with you colleagues, your boss and your clients.

What I'm proud of.

4% annual churn after the first year. In B2B SaaS, that's exceptional retention.

4+ million hectares monitored through Farmbox, about the size of Switzerland.

Much love to

Yasmin Boemeke →
Ivan Neto →
Brauner Megda →
Josie Castanheira →
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You can learn more about it on farmbox.com.br →

Design System: Figma + CSS

Farmbox grew fast. Our team needed a design system to stay consistent and ship without breaking things.

I built Soil, a responsive, accessible component library that cut design-to-dev handoff time by 80%.

Learn more about Soil →

← Back to my work
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I design complex systems that feel simple.
If you're building one, let's talk.

Email: pdr.laguna@gmail.com →
Linkedin: Pedro Laguna da Rosa →
Twitter: @pdrlaguna →