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Pedro Laguna

I've been designing products for 13 years.

Twice, I've joined as the first designer and built the team from scratch. At Farmbox, I grew design from one person to a full product team. At SOCi, I lead design for AI-powered marketing tools used by enterprise clients.

I learned early that good design means knowing when to push for polish and when to ship fast. Agency deadlines taught me speed. Product work taught me depth.

I work across the full product cycle: research, prototyping, specs, developer handoff, and iteration after launch. I care about what happens after the Figma file gets handed off.

I ran a YouTube series mentoring underrepresented designers in Brazil, discussing product design craft. Teaching clarifies thinking.



At Nurun and Publicis, I designed for Coca-Cola, Nestlé, Toyota, and P&G. Agency work trained me to deliver polished work under tight deadlines.

Learn more on my old portfolio →




← Back to my work‍

I design complex systems that feel simple.
If you're building one, let's talk.

Email: pdr.laguna@gmail.com →
Linkedin: Pedro Laguna da Rosa →
Twitter: @pdrlaguna →